Join Us
Are you local enough
to wear the brand?
If you're a real estate agent who's truly part of your community — not just working in it — then Local might be the brand you've been waiting for.
By invitation
Not just by application
Local First. Always.
"Local isn't just a label — it's a standard. Every Local by agent has genuine roots in the town they represent."
We don't do out-of-town specialists. We don't do fake familiarity. We do deep belonging, real trust, and work that respects the places we live in.
The Toolkit
We have the best tech in the country.
Tools that remove admin, keep vendors informed and help you win more listings.
The Numbers
What could you be earning?
Enter your current fees and split, then compare them against our structure — 70% to $50k GCI, 75% to $100k, 80% thereafter, with no franchise or admin fees.
Step 1 — Your numbers
Average sale & volume
Annual GCI: $300,000
Step 2 — Your current company
Fees & splits
Thereafter
Tiers apply to cumulative annual GCI. The last tier is treated as "thereafter".
Step 3 — Local by
Our structure
No franchise fees.
No admin fees.
Your own branded site, marketing systems and support included.
Step 4 — Side by side
Your take-home, per year
Your current company
$133,500
- Gross commission
- $300,000
- Fees
- −$33,000
- Effective split
- 44.5%
Local by
$232,500
- Gross commission
- $300,000
- Fees
- $0
- Effective split
- 77.5%
You'd earn $99,000 more per year with Local by.
Estimates only, based on the figures you enter. Actual earnings vary by agreement.
A Brand You Belong To
Not one you're borrowing.
Here's how we set you up — step by step — so you get the freedom of your own brand with the backing of a national network that's already figured out the hard parts.
Your own branded site
A professionally designed Local by [Your Name] website — yours to grow.
Built for small towns
Branding made for community noticeboards, not big city billboards.
The Network at your back
Marketing, legal, systems and support from a national team that's already done the heavy lifting.
Autonomy with real structure
No scripts, no suits, no sales fluff. Run your patch your way, with proper scaffolding.
The Fit
Two lists. Read both before reaching out.
You Might Be Right
You might be right for Local if…
- You've lived in your town long enough to know the backstreets, the nicknames, and the people
- You already have a good reputation — or you're earning one
- You show up to school fairs, sports days, and sausage sizzles
- You're tired of fake flash and want to do real estate in a real way
- You care more about trust than trophies
This Isn't For Everyone
…and that's exactly the point.
- Must live in the community you want to serve
- Must meet our 'Locals Only' benchmark (we check!)
- Must align with our values: trust, integrity, community
- No corporate baggage, no area-hopping, no shortcuts
Tell Us Your Story
Sound like you? Let's chat.
This isn't just a sign-up form — it's a conversation. If you think you're the right kind of local, we'd love to hear your story.
"We choose carefully. So should you."
